The Beacon, the most used hardware in the field of Proximity Marketing, is a transmitter based on the BLE (Bluetooth Low Energy) technology which sends to mobile devices (smartphones and tablets) signals that, once received, are transformed into notifications.
The great effectiveness of this technology is proven by the countless fields in which it can be applied. Public administration is one of these.
The use of smart beacons inside administrative offices offers many advantages both to the internal organization (asset tracking, access control, security, payments and document management) and to external relations, above all to the citizens.
From useful information in waiting areas and more streamlined bureaucracy, to the management of queues at the counter, there are many ways in which public administration can benefit from the beacon technology.
Let’s imagine that, while we are waiting for our turn in a public office (like the registry office, Inland Revenue, the department of motor vehicles etc…) we can have access to contents already selected for that specific office: FAQ, ordinances , instructions, forms…
Thanks to the interaction with the beacons and to the contents the public administration chooses to programme, the citizens would receive directly on their mobile phone the latest form just introduced to enrol in a school, obtain a medical exemption, a request to fill in, or acquire a reserved code to collect the specific form or official document requested directly at the counter.
Beacons inside offices make it possible to have access to contents and indications even before speaking to the tellers. In this way both the administration and the citizen would have a twofold benefit, with a significant decrease of waiting time and easier communication between clerks and users thanks to the information conveyed by the beacons and already acquired in the waiting area.
Meanwhile, by relying on the insight coming from the beacons and the connected application the public administration can acquire useful indications on the needs of the citizens, on the most requested services, on missing instructions and unclear information, as a starting point to improve the service.
Simple, practical, convenient.