The digital revolution is rapidly changing the habits of consumers who have increasingly high expectations.
At this time approach modes and methods of purchase, as well as the entertainment factor, need to change and evolve in order to attract consumers and to enrich their shopping experience.
Not only retailers but also the premises must be able to evolve, leveraging the power of Web and technology, to attract users-consumers.
In this light the Smart Beacon technology comes to the aid of local, public and private businesses, who want to offer an innovative entertainment service to their customers.
Thanks to the iBeacon mapping its perimeter, a bar, a lounge or, for example, a restaurant, is enabled to offer its customers, (subject to the limitations of applicable law in each country governing the legislation on copyright), the possibility to freely read a newspaper or magazine directly from their device.
An interesting case of Proximity Marketing is that, while staying inside the same room, it is possible to locally map the habits of customers, and simultaneously offer them services that will provide distinguishing features from the competition.
An application that opens new horizons to publishers, today more and more careful in profiling readers for their publications, and in providing real data to investors on reading and disseminating it.
It is a fact, for example, that the use of newspapers is changing and it is equally true that a digital divide still exists, a substantial gap between those who use and do not use the internet to access information. There is also a cultural factor that fuels hostility and mistrust, especially within the older generations, towards new types of media. The development of the Beacon could change this scenario.