THE SMART PROXIMITY PLATFORM

Easily guide, inform, personalize and target your products or services by reaching customers at that crucial decision moment.

THE SMART PROXIMITY PLATFORM

Easily guide, inform, personalize and target your products or services by reaching customers at that crucial decision moment.

THE SMART PROXIMITY PLATFORM

Easily guide, inform, personalize and target your products or services by reaching customers at that crucial decision moment.

THE SMART PROXIMITY PLATFORM

Easily guide, inform, personalize and target your products or services by reaching customers at that crucial decision moment.

THE SMART PROXIMITY PLATFORM

Easily guide, inform, personalize and target your products or services by reaching customers at that crucial decision moment.

WHAT IS A BEACON

It is a small, Bluetooth® device. When placed in a physical space, such as your retail store, it broadcasts tiny radio signals around itself at low power consumption. Your customers will receive custom notifications while they walk through your store or interact with your products.

Using Bluetooth® technology, the device is able to estimate the position of the smartphones and interact with them by exchanging data and information. The micro-location system is able to locate mobile devices that are as close as four inches away, or as far as over 200 feet away.

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See Beacons in action:

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SMART BEACON, A COMPLETE SOLUTION

Marketing Console

For the management of promotions and contents of your app.

Mobile App

Customizable app dedicated to your customers.

Beacons

You can choose the shape of your beacons and customize the logo.

Cloud Sevices

All services are provided through the Cloud. High reliability and scalability of the service.

Geo-fencing

With geo-fence, you can increase walk-in and revenue.

Mobile SDK

Smart Beacon API allows you to develop on most popular platforms.

Big Data

Knowing your users’ trends provides you with the data you need to tailor your campaigns.

Guides for museums

A unique experience for visitors, audio tour and multimedia contents enabled by iBeacon technology.

Indoor Maps

Visualize your beacons network on your map to create a unique, engaging experience for your visitors.

Retail

Guide your customers choice with a truly engaging shopping experience

Encourage them to visit other areas of the store with offers or how to locate new articles.

Entertainment

Enhance your date or family trip

Discover and learn more than what just meets the eye.

Museum

Visiting a museum or exhibition will be a whole new experience

A personal tour guide and lots of interactive features.

Events

Bring emotion to brand awareness

The bar is now offering snacks at half price.

Industries

Museums

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Airports

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Hotel & Tourism

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Shops

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Banking

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Themeparks & Zoos

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Cafè & Restaurant

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Stadium & Sports

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Automotive

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Shopping Malls

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Cinema & Theatre

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Gas & Service Stations

HOW DOES IT WORK?

The Beacon technology is based on three primary concepts:

Distance

Displaying on the screen of your smartphone the distance between the beacon and the mobile device, customers will be able to navigate easily locate and highlight products.

Proximity

Through the ability to transmit greeting messages or information to customers transiting in the vicinity of your store, you can invite them to join.

Notification

While your customers are browsing through pre-defined perimeters inside the store, it will be possible to transmit information about the products on their screens in real time.

SMART REASONS TO CHOOSE SMART BEACON

Smart price

Rapid return of investment compared to traditional communication media.

Smart features

Smart actions target and deliver your contents selectively and flexibly.

Smart use

The clean, intuitive interface allows you to create your campaign with simple gestures.

Smart assistance

The Smart Beacon team are available to assist you with live tutorials.

THE SMART BEACON PLATFORM

The SmartBeacon Management Console allows you to add beacons and Wi-Fi spots and to activate or deactivate contents.

With Smart Beacon Platform you can:

  • Attract customers, and increase the possibility of shopping.
  • Increase the interaction with the customer through a unique mobile app, with personalized service notifications, promotions, coupons, and high value-added functions.
  • Influence purchases through targeted promotions and campaigns for customer retention.
  • Describe paintings, art objects, to give more details to the museum or exhibition visitors, improving their experience.
  • Allow interaction with visitors in a museum, creating pathways of augmented reality.
  • Advertise and offer services to customers. (discount, coupons, tickets, etc…)

Targeted content for your users:

The mobile marketing platform for Smart Beacon, helps the retail world to interact with their customers, offering targeted purchases.

Museums and shops:

Through mobile devices, it is possible to engage and enhance the user experience, both for the world of retail and for museum environments, in order to let them enjoy a unique experience.

With Smart Beacon Console you can:

  • Describe the works of art in a museum.
  • Receive notifications with extra content museum, café, bookshop, coupons, additional tickets.
  • Receive insights video of the works.
  • Listen to an audio guide during your visit.
  • Knowing how many users has walk-in in the museum.

GET REAL-TIME ANALYTICS

Customer Analytics
With the Smart Beacon proximity platform you can optimize your sales by analyzing various metrics like male vs female, age, new vs returning, CTRs, most viewable contents, goal conversions. Knowing your users’ trends provides you the data you need to adjust your campaigns to provide your customers the information they seek at the right moment – the moment of decision.

Proximity Campaigns

Create a tailored made campaigns for your customers.

Audience Tracking

Trace the flow of your visitors.

User Profile

Custom target experience of your visitors.

WORKS WITH APPLE WATCH

Notifications

List of promotions

Special offers

CUSTOMIZED MOBILE APP

The service allows the customization or integration into your app making a unique app and providing a custom shopping experience to users.

Smart Beacon mobile 2.0

  • Promotion

    Preview of promotions with dynamic display animated on your app.

  • News

    List of active promotions with the possibility to view the details.

  • Store Locator

    Dynamic map of the various outlets.

  • Favorites

    Ability to manage a list of the most interesting promotions.

  • Newsletter

    Management of the client with newsletter subscription.

  • Coupon

    Possibility of providing discount coupons through the platform Passbook.

  • Indoor positioning system

    With Smart Beacon you can locate the user on a map in the museum or in the shop, the user will live a unique experience!

Smart Beacon mobile 2.0

  • Customized geo-location notification and content delivery.
  • Multilingual content (English, Italian, French, German, Spanish, Chinese).
  • Indoor navigation.
  • A unique experience for the users.
  • Passbook integration for coupons and loyalty card.
  • Facebook, Twitter and Google+ integration.
  • User profiling and management of promotions and news.
  • App tailor-made for you.

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CREATE BEACON PROXIMITY CAMPAIGNS

Imagine how you can enhance your brand, increase customer engagement, offer interactive experiences, promote sales, offer rewards to regular customers and strengthen relationship with new customers

DISCOUNT COUPONS WITH PASSBOOK

The Smart Beacon platform offers the possibility of issuing gift cards and coupons through Passbook technology.

The benefits of Passbook:

The Passbook system allows customers to store and organize the discount coupons through a common smartphone. This technology from Apple is already supported by all iPhones and iPads and it is also freely available for Android and Windows device

Unlike paper coupons, the customer simply goes to the cash till and shows the coupon on the screen of their smartphone. This simple procedure can also be done automatically, enabling the optional feature of geo location that facilitates the search for the coupon during the checkout line

Finally, by means of a barcode reader, provided with the QRcode system, coupons will be read.

Smart Beacon therefore lets you create Passbook coupons that will be available to customers through the dedicated app

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CONTACTS

Smart Beacon is produced and distributed by:

Workshop & Design S.r.l.

Corso Re Umberto n° 95, 10128, Turin (TO), Italy

+39 011 776 85 65 | +39 011 771 24 04

+39 011 1970 00 41

www.workshopdesign.it

Corso Re Umberto, 95, 10128 Torino, Italy