WHAT IS A BEACON
It is a small, Bluetooth® device. When placed in a physical space, such as your retail store, it broadcasts tiny radio signals around itself at low power consumption. Your customers will receive custom notifications while they walk through your store or interact with your products.
Using Bluetooth® technology, the device is able to estimate the position of the smartphones and interact with them by exchanging data and information. The micro-location system is able to locate mobile devices that are as close as four inches away, or as far as over 200 feet away.
See Beacons in action:
Almax
La Venaria Reale
Bank Reale
Mega
Gelatorino
